
Asher Roth
Imagine the complete opposite of a stereotypical rap star and you’ve got Asher Roth. He’s white, skinny, middle class, suburban and college-educated (hmm, why does that description sound familiar?). He’s not yet released a physical record but he’s taking over America, if you believe the hype.
His backstory already sounds familiar, having been signed after posting his songs on Myspace and gathering further internet buzz when he released the download-only album The Greenhouse Effect in June last year. It was the first record on Drama and Cannon’s influential Gangsta Grillz series by a white rapper. Apparently.
I was excited by my first encounter with Roth, watching his spoken-word recitation on prejudice and hostility (above). It was a rare find for me: a hip-hop artist who was not only intelligent and articulate but someone who wrote lyrics I could really understand and maybe even relate to.
My hopes came crashing down, however, when I listened to his debut single ‘I Love College’. It’s a banal and uninspired ode to getting wasted. I’m not saying that’s not a worthwhile pursuit but there have to be better ways of expressing yourself than: “Man I love college/I love drinking/I love women/Man I love college.”
In the song’s video, he struts around a frat house with all the awkwardness that goes with a white man’s cliched attempts to copy hip hop posturing. He’s like a young, American Tim Westwood and certainly as cringeworthy.
Annoyingly though, the song’s been stuck in my head for the last four days. Its catchiness and the very lyrics I am railing against are what will probably make it a hit. The kids love a song about bad behaviour.
Despite my disappointment, I’m still keen on hearing more from Roth. It’s not that often you hear of someone in the certified hip-hop fraternity who’s got more in common with an indie kid. Even Roth himself maintains he’s not really a rapper. I wish he’d shave off that ridiculous bum fluff though.
Posted by dontsmokeinbed 
Posted by dontsmokeinbed 
Posted by dontsmokeinbed 
